Know Your Personal Brand.

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Category: Professional Development

“Know thyself” is an ancient Greek aphorism that has been useful in a variety of situations. Marsha Block, President of MBA-My Business Advisors, believes that prospective employees should pay close attention to this aphorism.

People no longer work at one organization for their entire career, so workers should develop a proactive career strategy. Ms. Block explains that potential candidates for any position must know their strengths extremely well and should be able to communicate them effectively. Knowing your personal brand is a great advantage in today’s workforce.

Next month, The Center for the Study of the Workplace will examine how emotional intelligence can help workers develop a strong personal brand.