How the Milwaukee Journal Sentinel Engages the New Workforce.

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Category: Leadership

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The new workforce and the new workplace is all about collaboration and sharing, says Betsy Brenner, President and Publisher at the Milwaukee Journal Sentinel. Reaching out into the community helps her organization discover the next innovation that will help the Milwaukee Journal Sentinel navigate an uncertain future.

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Social Media Transforming Business Models.

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Category: Leadership

Social media has transformed the way companies do business. Betsy Brenner, President and Publisher of the Milwaukee Journal Sentinel (MJS), helps us to understand the dramatic business changes experienced by the MJS.

The company’s business model changed from one where editors decided the content to be published to one where readers suggest what the newspaper should be covering. As a result, readers now communicate with the newspaper and leave feedback with suggested topics of interest that they want to see appear.

According to Ms. Brenner, the newspaper’s editors had to change their ability to listen and use the feedback in a meaningful way.

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